San Marcos Record, San Marcos, TX

February 20, 2010

Even treasures need polishing

By Rowe Ray
Managing Editor

San Marcos — Congratulations to San Marcos for being honored as one of three 2010 Texas Treasurers by the Texas Historical Commission and Texas First Lady Anita Perry.

Congratulations, too, to all those volunteers and officials here responsible for helping this city place its best foot forward in this annual competition.

It comes as no surprise, of course, that San Marcos is one of this state’s treasures.

Beautiful Hill Country location, unique and ancient springs from which the waters of the San Marcos River begin their long trek to the Texas Gulf Coast. A top notch center of higher education in Texas State University. Several impressive historical district’s full of well-preserved homes as well as governmental and downtown commercial structures. Then there are those impressive outlet malls which attract more than four million visitors annually.

Yes, there is much of which to be proud. And we should be.

As with any community, however, there remains much within our Central Texas treasure which needs work ... a bit of polishing, if you will.

Some of those things are revisited within the questions being asked of community members as part of the ongoing branding efforts by City Hall.

Along with the obvious queries about one’s favorite places to visit here and most impressive things San Marcos has to offer residents and tourists, come questions concerning any shortcomings or challenges the city might face.

Honest answers force some thoughtful reflection on the state of the city, it’s past and it’s future.

San Marcos is indeed a treasure.

For it to remain one, however, will require a great deal of polishing to ensure its sparkle can be enjoyed by all segments of the community.

The true beauty of a community is never just skin deep. RHR