H-E-B announces new chief product officer

H-E-B, one of the nation’s leading independent food retailers and the largest privately-held employer in Texas, announced the appointment of Mike Georgoff as chief product officer, H-E-B Digital. Drawing on more than a decade of working with high-growth consumer technology startups, Georgoff will help drive H-E-B’s continued omnichannel growth, leading the company’s digital product strategy, design and development. He will report to H-E-B Chief Digital Officer Jag Bath.

“This is an industry-leading company that is strategically positioned to deliver a cutting-edge digital experience to customers,” Georgoff said. “I am thrilled for the opportunity to join such a talented team focused on bringing innovation, growth and success to H-E-B.” 

Most recently, Georgoff served as chief product officer at Main Street Hub, an Austin-based digital marketing firm that was acquired by GoDaddy earlier this year. Prior to Main Street Hub, the University of Michigan graduate held critical leadership roles at Redbox and RetailMeNot, helping to propel each from early-stage businesses to $1B+ public companies.

Today’s news is the latest in a series of announcements and strategic technology investments that H-E-B has forged to enhance its digital offerings. Among these investments are the retailer’s recent acquisition of Favor, an innovative on-demand delivery service, and its continued rollout of H-E-B Delivery and H-E-B Curbside, which is available in more than 100 locations across the Lone Star State and is on track to reach 165 stores in 2018.

“Mike is a highly-respected veteran of product development in the digital space and someone with his expertise strengthens our commitment to building out H-E-B’s omnichannel services,” Bath said. “He has a proven track record leading successful product and design teams, which puts him in a position to help us build the ultimate digital experience for our customers to go along with the unparalleled service of our world-class stores.”

H-E-B, with sales of $25 billion, operates 400 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 113th anniversary this year. Recognized for its fresh food, quality products, convenient services and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 109,000 partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit their website.