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Lone Star Brewing Company is partnering up with Jess Pryles, creator of Hardcore Carnivore, as an official spokesperson and advocate for live fire cooking in Texas. Photo courtesy of Boutique PR

Lone Star celebrates Texas live fire cooking

Wednesday, November 28, 2018

Lone Star Brewing Co., the brewer behind Lone Star Beer and Lone Star Texas Light, today announced its partnership with Jess Pryles, creator of Hardcore Carnivore, as an official spokesperson and advocate for Texas live fire cooking.

“I could not be more excited for this partnership since Lone Star Beer has always been my beer of choice,” Pryles said. “I am proud to be working alongside Lone Star to honor the Texas traditions of live fire cooking.”

“Jess Pryles is a great addition to the Lone Star brand family,” Lone Star Brewing Co. Brand Manager Elkin Vasco said. “Our goal is to collaborate on authentically Texan recipes and offerings that live fire cooking enthusiasts and Lone Star Beer advocates will truly enjoy. And to celebrate this announcement, we will be giving away 10 signed copies of the Hardcore Carnivore cookbook this holiday season.”

Pryles is a cook, author, TV host and a professional Hardcore Carnivore®. Her expertise lies in all things red meat. She creates dynamic original recipes with a Southern and Tex-Mex twist, and is also a respected authority on low’n’slow smoked meats, particularly Texas style barbecue. Pryles is a co-founder of the Australasian Barbecue Alliance and creator of the internationally-acclaimed line of meat and steak seasoning rub, Hardcore Carnivore®. For more information, visit

Lone Star Brewing Co. has a long history of supporting local pit-masters, chefs, barbecue cooking teams and food festivals throughout the state. Whether it be grilling in the backyard, smoking brisket at a barbecue or searing a steak, Lone Star’s salutes those who enjoy live fire cooking. 

Lone Star Brewing Co., the makers of Lone Star Beer, “The National Beer of Texas,” and Lone Star Texas Light, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with the local communities throughout the state, and continues to support Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, the largest independently owned American brewery. For more information, visit

Pryles has created this official brine recipe from Lone Star Beer and Hardcore Carnivore for intended use during the holidays.

“This brine is perfect for any poultry you may be making during the holiday season. The trick is to use pickling salt, which dissolves easily into the liquid,” Pryles said.

Lone Star Holiday Beer Brine

Jess Pryles, Hardcore Carnivore®

  • 64 oz Lone Star Beer
  • 192 oz water (1.5 gallons)
  • 2.5 cups pickling salt
  • 2 cups brown sugar
  • 6-8 allspice or juniper berries
  • 2 Tbs whole peppercorns
  • 3 bay leaves (dried or fresh)
  • 3 cloves garlic, peeled

1. Place water in a pan over medium low heat and add salt and sugar. 

2. Whisk/stir until the crystals are dissolved, then allow the mixture to cool. 

3. Add remaining ingredients. 

4. Submerge turkey and brine for 12-16 hours. Rinse before cooking.

San Marcos Record

(512) 392-2458
P.O. Box 1109, San Marcos, TX 78666