Like most industries, retailers are struggling to deal with the pandemic. While it may be a decent year for spending, it looks quite different – with a holiday shopping season the likes of which we have never seen.
Black Friday mall crowds were only about half of the usual levels, and store visits will be down significantly for the season. Curbside and in-store pickup options have taken on new importance, offering greater safety than crowded aisles and check-out lines.
Not surprisingly, online purchasing was up substantially over the Black Friday weekend and surged to a daily record on Cyber Monday. When a longer period of time is considered, spending patterns are even more promising.
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