DALLAS (AP) — Southwest Airlines will spend more than $2 billion to improve the flying experience for passengers, promising faster internet service, power outlets at every seat on new planes and larger overhead bins for carry-on bags.
The airline also said Wednesday that later this month it expects to roll out a previously announced fourth fare category, designed to fill a gap between Southwest's cheapest fares and its mid-priced ticket, which comes with perks like more frequent-flyer points.
Southwest has always offered fewer amenities than bigger rivals, right down to its lack of assigned seats and first-class cabins. The simpler approach helps Southwest keep costs down, but Wednesday's announcement indicates that it wants to remain competitive on passenger comforts.
