Texas Senate Bill 1385 was the first of its kind, allowing college athletes to finally be compensated for their name, image and likeness (NIL) after decades of being blocked by the NCAA.
Despite the law being in effect for a full year, Kennedy Taylor has made minimal efforts in making any deals related to her NIL. It’s not from a lack of interest. Taylor has been a four-year starter for the Texas State’s women’s basketball team. The point guard ranked seventh in the nation this year averaging 6.3 assists per game and was voted to the All-Sun Belt Second Team at the end of the season. She could be of value to companies looking for one of the top passers in the country to promote their brand.
But Taylor has struggled with knowing where to start. And one year into the NIL era in college athletics, it’s become one of the biggest hurdles for a majority of athletes to overcome.
