As the Super Bowl looms, many in the city are also planning ahead for the Fall 2024 football season in San Marcos. As excitement builds on the field, it becomes a powerful force in the local economy. Texas State University's home football games aren't just about touchdowns and cheers — they're about economic touchdowns for local businesses, both big and small.
'The significance of home football games at Texas State University to our local businesses cannot be overstated,” San Marcos Area Chamber of Commerce President Page Michel said. “Bobcat game days are crucial drivers of foot traffic and revenue, plus they generate community involvement with the university and students big time.'
On game days, the city buzzes with energy as students, faculty, residents and alumni fill up restaurants, bars and shops. The influx of patrons and visitors means a surge in revenue for a wide variety of local businesses. Whether it's grabbing a pre-game bite, picking up Bobcat merchandise, or taking a side trip to the outlets, every dollar spent contributes to the economic vitality of the area.
