Anyone from San Marcos can tell you that grocery shopping, particularly when the university is in session, can be a bit hellacious. There is just not enough parking or store space to accommodate all of the local shoppers. A decision made at Tuesday’s San Marcos City Council meeting is sure to make an impact as, by the end of 2026, there will be three of the beloved Texas grocery chains in town — the “small H-E-B,” the “big H-E-B” and the “new H-E-B.”
The San Marcos City Council unanimously approved an incentive package for the new store and boisterously expressed their excitement about the upcoming project.
San Marcos Mayor Jane Hughson said she wanted to thank Joe Pantalion, San Marcos assistant city manager, and Christian Smith, San Marcos economic and business development manager, for recommending “something that sounded weird at the time,” referring to the tax incentives for a grocery store development adopted in May.
