Council approves incentive plan for new H-E-B

A YEAR IN REVIEW

Editor’s Note: Over the next several issues, we will be highlighting notable articles and staff favorites that occurred throughout 2024. This article was initially published on Oct. 17.

Anyone from San Marcos can tell you that grocery shopping, particularly when the university is in session, can be a bit hellacious. There is just not enough parking or store space to accommodate all of the local shoppers. A decision made at Tuesday’s San Marcos City Council meeting is sure to make an impact as, by the end of 2026, there will be three of the beloved Texas grocery chains in town — the “small H-E-B,” the “big H-E-B” and the “new H-E-B.”