Robert Sierra to compete in Brew n’Que Festival
Pitmaster Robert Sierra will join an elite field of competitive Pitmasters at the Horse Town Brew n’Que Festival, May 31-June 1, 2025 in Norco, Cali. Sierra is the founder, head cook and face of the S&S Pit Crew, a competition barbecue team in San Marcos. His appearance symbolizes a long tradition of rivalry and respect between California and Texas barbecue pitmasters.
A true Texan, Sierra has traveled throughout the United States and Mexico, showcasing his award-winning Texas barbecue. When he’s not competing, he is a frequent cookbook contributor. As a product pitchman, Sierra has represented Heinz barbeque, Royal Oak Charcoal and most recently, Videl and their Santa Maria-style grills. As a television guest, he has been featured on Travel Channel’s BBQ Crawl and All You Can Meat television series. During Sierra’s appearance on Jimmy Kimmel live, he smoked ribs and shared his barbecue-sauce expertise with Kimmel. What started as a family activity with his father and brother in 2005 has grown into an internationally- recognized brand with over scores of Grand and Reserve Championships and media and personal appearances.
“We are honored to have Robert be a part of this event,” Debbie Yopp, Norco, CA community organizer, said. “It’s a wonderful opportunity to gain insight into Texas barbeque. He is a great ambassador and a fierce competitor.”
The Brew and Que Festival is one of Sierra’s most favored contests and a favorite for many professional teams. “I love coming to Norco,” Sierra said. “The facility is beautiful, and the competition is strong.” In addition to taking part in the contest, he will offer quips and answer questions abour cooking and his experience in barbecue.
The Horse Town Brew n’Que Festival is California’s largest barbeque contest. Contestants travel thousands of miles to compete as the event is considered the premiere barbeque contest in California. It has attracted international barbeque competitors as well as celebrity chefs from Australia and Mexico and pitmasters seen on television shows featured on Netflix and the Food Network. The event is sanctioned by the Kansas City Barbecue Society (KCBS), the world’s largest organization dedicated to barbeque. The contest includes both adult pro and backyard series competitions.
Now in its 9th year, the Brew n’Que Festival highlights a variety of food, live entertainment and craft beer while taking a backdoor peak into the world of competition barbeque. Nearly 50 barbecue teams will compete for thousands of dollars in cash, prizes and most importantly, bragging rights. The family-friendly event offers craft beer sampling from award winning brewers and attendees can sample and purchase barbeque prepared on site.
Brew n’Que also hosts a classic car show, a rock-climbing wall, a petting zoo as well as an arts and crafts table for young people. A free kids cooking class and kids barbecue competition is offered for registered youth ages six to 16.
Brewn’Que’ssoundtrack is a backdrop of live music and entertainment featuring blues, pop, R&B and country music. The Paul Chense Band will shake it up with their unique approach to rock. Grammy nominated Blues legend, Ray Brooks and the Bluzmasters and Laurie Morvan take blues to a higher level. To become a contestant, register for any children activities or to purchase tickets visit www.brewnquefestival. com, email info@brewnquefestival. com or call 951-444-1280.
