Fuego Tortilla Grill, the fast casual concept inspired by Mexican flavors and the generous spirit of Texas, is firing up its range of rewards with the launch of a brand-new loyalty program and website designed to give its guests even more. A mile marker for the growing restaurant brand, these live digital upgrades lay the groundwork for its future expansion and personalized guest engagement.
“At Fuego Tortilla Grill, we’ve always believed in going big on flavor and never holding back. Whether you’re dining in, picking up, or ordering through the app, our guests know to expect a fully loaded experience, and that’s what keeps them coming back. That’s the spirit we are bringing to our digital transformation,” said Adam Griffith, VP of Technology at Uncommon Brands. “Our fans are loyal. This isn’t their first rodeo, and we want to give them a loyalty experience that feels just as thoughtful and satisfying as the food they love.”
Fuego Tortilla Grill has teamed up with Thanx as its partner for this next phase of digital growth. The platform offers an all-in-one solution for guest loyalty, CRM, email marketing, segmentation, web ordering and a sleek white-label mobile app builder, giving Fuego a single tool to power both engagement and commerce.
