Fuego Tortilla Grill, the fast casual concept inspired by Mexican flavors and the generous spirit of Texas, is firing up its range of rewards with the launch of a brand-new loyalty program and website designed to give its guests even more. A mile marker for the growing restaurant brand, these live digital upgrades lay the groundwork for its future expansion and personalized guest engagement.
“At Fuego Tortilla Grill, we’ve always believed in going big on flavor and never holding back. Whether you’re dining in, picking up, or ordering through the app, our guests know to expect a fully loaded experience, and that’s what keeps them coming back. That’s the spirit we are bringing to our digital transformation,” said Adam Griffith, VP of Technology at Uncommon Brands. “Our fans are loyal. This isn’t their first rodeo, and we want to give them a loyalty experience that feels just as thoughtful and satisfying as the food they love.”
Fuego Tortilla Grill has teamed up with Thanx as its partner for this next phase of digital growth. The platform offers an all-in-one solution for guest loyalty, CRM, email marketing, segmentation, web ordering and a sleek white-label mobile app builder, giving Fuego a single tool to power both engagement and commerce.
Fuego’s new loyalty program rewards from the first bite: Get free chips and queso just for signing up Earn 1 point for every $1 spent Redeem 100 points for any taco on the menu Points can be redeemed via Fuego’s new mobile app or online ordering platform. And this is just the beginning. Fuego plans to expand redemption options in the future with a whole lot more to enjoy.
“There are very few platforms that offer all of these capabilities in one place,” Griffith added. “Thanx allows us to personalize the Fuego experience, understand what our guests love, and offer them even more of it.”
Today, the brand reveals an all-new website that captures the uncommon essence of Fuego Tortilla Grill with re-energized colors, graphics and photos that feature its fiery menu and personality. The site, powered by Squarespace, is designed to make it easier than ever for guests to browse the menu, order online and earn points for their love of Fuego, all while supporting the brand’s continued growth.
For Fuego Tortilla Grill, the launch of its new loyalty program and website represents a larger investment in how the brand connects with its guests — one that prioritizes personalization, relevance and real-time engagement.
“With this new foundation, we’re ready to connect with guests on a deeper level,” Griffith said. “The future of martech is about delivering the right value, to the right guest, at the right time. With our wide-ranging menu available 24 hours, 6 days a week, that is precisely what Fuego is here to serve, and why I believe this investment will reward in Texas- sized proportions for the brand.”
The loyalty program and new website are now live. Guests can download the app on iOS and Android or visit fuegotortillagrill. com to get started.
Fuego Tortilla Grill, with locations in College Station, San Marcos, San Antonio, and Waco, serves bold, authentic Mexican flavors with handmade tortillas, fresh ingredients, and generous portions— all cooked in-house. Open all day and all night, six days a week, Fuego is known for its crave-worthy menu, making it the perfect spot for breakfast, lunch, or dinner. Inspired by Mexico, at home in Texas. For more information, visit www.fuegotorti llagrill.com.
Uncommon Brands is a Dallas-based restaurant holding company built to invest in and scale extraordinary restaurant concepts. Backed by Crux Capital, Uncommon Brands combines financial, operational, and conceptual expertise to unlock the growth potential of its portfolio brands. For more information, visit www.uncommonbrands. com.
