LOCAL RADIO
KZSM 104.1 FM has long been a lifeline for the San Marcos creative community. From broadcasting the first radio play of aspiring singer-songwriters to offering small businesses and local event organizers a way to reach their neighbors, the station has served as a platform for voices that might otherwise go unheard. But today, that very platform is in jeopardy — and the community is stepping up.
In response to urgent funding needs, local volunteers are organizing a grassroots campaign to raise awareness and support for the station. The event, dubbed the “Bucket Brigade,” will take place on Friday, July 18, from 12 to 3 p.m. at the intersection of SH-21 and SH80 and again on Saturday, July 19, from 10 a.m. to 1 p.m. at Wonder World Drive and Hunter Road. Supporters will stand at these busy intersections with donation buckets and signs, encouraging passersby to scan a QR code or drop in some loose change. It all adds up. The goal is to help save the station one dollar at a time.
