Today Unlock MLS launched Flex Listings, a new listing category that gives sellers more control over how and when their home is marketed. Flex Listings begin with limited data and can be withheld from public websites at the seller’s discretion, while remaining fully visible to MLS subscribers. This lowexposure entry point offers a professional runway to a full-market launch, meeting a rising demand for flexible, seller-driven marketing options that uphold cooperation and transparency.
“With Flex Listings, we’ve created a smarter, more responsive way to launch listings,” said Emily Girard, CEO of Unlock MLS and the Austin Board of REALTORS. “Sellers no longer have to choose between complete privacy and full public exposure. They can ease into the market with the support of their agent, all within the trusted structure of the MLS. Flex Listings are exclusive to the MLS and visible to all more than 18,000 real estate professionals who subscribe to Unlock MLS. It’s a win for seller choice, creative marketing in a tough market and the long-term health of our marketplace.”
This new approach allows properties to be entered into Unlock MLS with limited details and held back from public websites at the seller’s discretion. This gives agents the opportunity to market the listing within their professional network while sellers prepare for a broader launch. Flex Listings are ideal while a home is being staged, priced or finalized, offering tailored visibility without triggering Days on Market within the MLS. When the seller is ready, the listing can easily convert to Active status within Unlock MLS and gain full market exposure.
“Our goal is to give sellers and their agents tools that reflect how real people move through the decision to sell,” Girard added. “Flex Listings offer that early-stage runway without cutting out cooperation or compromising listing integrity.”
Unlock MLS is one of the first MLSs in the country to implement a phased listing model that offers full agent cooperation from the beginning, while giving sellers a thoughtful on-ramp to the public market. The program reflects Unlock MLS’s commitment to transparency, innovation and elevating the standard of service across Central Texas.
For more information about Flex Listings, visit unlockmls.com/flex.
