SAN MARCOS AREA CHAMBER OF COMMERCE
The San Marcos Area Chamber of Commerce is proud to announce the six outstanding young professionals selected as recipients of the Shining Stars Under 40 (SSU40) awards. These individuals have shown exceptional dedication to their professions and made significant contributions to the San Marcos community.
The 2025 San Marcos Shining Stars Under 40 award winners are: Josie Falletta, Downtown San Marcos Allison Hardy, Divided Sky Roofing & Solar Richard Lopez, River- City Screenprinting & Embroidery Jose Lozano, Cude Engineers Kristan Machado, KnD’s Boutique Justin Pearson, San Marcos BBQ Presented annually by the San Marcos Area Chamber of Commerce, the Shining Stars Under 40 awards honor emerging leaders who exemplify professional excellence, community involvement and leadership in the greater San Marcos area.
“We are so proud to celebrate this year’s Shining Stars,” said Page Michel, President & CEO of the San Marcos Area Chamber of Commerce. “Each of these young professionals contributes to making San Marcos a vibrant and thriving community. Their leadership, innovation, and dedication reflect the best of what our city has to offer.”
The honorees will be recognized at the Chamber’s Annual Dinner & Awards Gala on Thursday, Nov. 13, at the San Marcos Conference Center at Embassy Suites. The event will bring together business and community leaders to celebrate the accomplishments and impact of these exceptional young professionals.
The Chamber extends its appreciation to the 2025 Shining Stars Under 40 sponsors: Cude Engineers, Frost Bank, McNabb & Co. Real Estate Services, RiverCity Screenprinting & Embroidery, Texas Regional Bank and San Marcos BBQ. Photos and profiles of this year’s honorees will be shared on the Chamber’s social media and website in the coming weeks.











