Shovels have broken ground on the new H-EB on the east side of San Marcos, adjacent to the San Marcos Conference Center. This marks the third H-E-B in the city and the biggest yet at 114,000 square feet. City officials and press were invited to a groundbreaking ceremony to kick off construction projected to finish in the fall of 2026. At the event, Senior Vice President for H-E-B Central Texas Cathy Harm announced the new store will provide job opportunities.
“This store alone will create over 600 new job opportunities, contributing to the growth and prosperity of this beautiful, thriving city,” Harm said.
New to San Marcos will be H-E-B’s True Texas Barbecue Restaurant. The location will offer a gas station area with a carwash. The new store will include H-E-B conveniences such as curbside and home delivery as well as an expanded product assortment, a multi-lane drive-thru pharmacy, a full-service bakery (including the famous tortilla station), a beer and wine department, fresh-made sushi, H-E-B Meal Simple selections and a ‘Healthy Living’ section.
In the spirit of giving, H-E-B donated four $5,000 checks to local organizations including the Hays County Food Bank, The Meadows Center for Water and the Environment, the San Marcos Greenbelt Alliance and the San Marcos Education Foundation. In addition H-E-B announced they will be sponsoring the CHRISTUS Santa Rosa Gala next spring, which will honor first responders.
Construction is underway, and by the end of 2026 San Marcos will have a third store to get all their H-E-B essentials, fresh tortillas and all.












