The United Way of Hays County & Caldwell Counties held a kickoff event Wednesday at the San Marcos Activity Center, marking the beginning of its annual fundraiser.
UWHCC’s goal is to raise $375,000 during its fundraising campaign through employee giving campaigns at local companies as well as individual donations from the general public. The United Way hopes to raise these funds and pledges by Dec. 31.
"Over 50,000 individuals were served by our programs last year,” said Michelle Harper, president and CEO of United Way of Hays & Caldwell Counties. “When you think about that and you think about that 50,000 number, you know that there has to be a great majority of people that are in need. There's also a lot of people in need that aren't coming and asking for our services. In Hays County alone, 68% of people are what we call ALICE — Access, Limited Income Constrained, Employed —that means they have a job, they're working to make ends meet, but they're one crisis away from needing (United Way’s) services.”
