Are you under the sway of kid influencers?

First, some disclaimers.

When my son Gideon was in kindergarten and first grade, I indulged him by recording countless hours of hyperactive, unseen-outside-the-family DVDs he called The Gideon Channel. For more than seven years, we have made annual trips to the local radio station to cut commercials for my retail day job.

But that’s as far as I exploit him (outside of this column). So, I was flabbergasted to see a CBS News report about the phenomenon of “kid influencers” dominating Instagram, YouTube and other social media platforms.