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Wednesday, December 17, 2025 at 7:25 PM
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H-E-B launches Superbowl ad

The Big Game is Sunday, and that means H-E-B is ready to launch its 2019 H-E-B Super Bowl commercial. Taking a playful and comedic approach, H-E-B follows a fellow Texan stranded on an island, longing for a taste of home. Eventually, he finds comfort from a stray KODI cooler that washes onto the shore. What follows, would make any Texan proud.

 The 60-second commercial will broadcast between the game’s third and fourth quarters, in more than a dozen key Texas markets. 

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San Marcos Record
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