Late money is pouring into MJ Hegar’s campaign for the U.S. Senate, and The Texas Tribune’s Patrick Svitek reported this week that the Democrat has jumped ahead of Republican incumbent John Cornyn in money raised, money on hand and — this is the important bit — advertising presence.
Hegar remains behind in the polls, even as that contest and others appear to be tightening, as they will, as Election Day approaches. And there is a number buried in those polls of particular interest: A lot of Texans haven’t formed an opinion of her, either positive or negative.
That’s the kind of information political campaigns are built on. For a candidate, it’s a sign that introductions are in order, that voters need to know more before they’ll sign up and lend their support and their votes.
