Valentine's Day trends

Whether you love it or loathe it, Valentine’s Day is here.

According to the National Retail Federation (NRF), U.S. consumers are expected to spend a record-breaking $20.7 billion – on average, roughly $162 per person – on Valentine's Day gifts this year. 

Flowers, candy and dinner dates still make up the most spending amongst shoppers, but more unorthodox gifts are not out of the question for consumers now days. According to the NRF, pet spending will total $886 million this year, and experience-type gifts, like tickets to events or a trip to a spa, will be gifted by 25 percent of consumers.