Lone Star NIL, LLC, today announced its official launch as a firstof- its-kind name, image and likeness program established exclusively for Texas-based collegiate student-athletes enrolled at in-state universities and colleges.
The launch represents the nation’s first-ever independent NIL program with a single statewide focus since collegiate NIL activity began in 2021. Lone Star NIL is owned by Southwest Sports Partners, LLC, an athletics consulting and events services agency based in Frisco.
Lone Star NIL encourages the enrollment, retention and graduation of homegrown academic and athletic talent at 116 Texas institutions of higher learning, ranging from NCAA Division I programs to the state’s numerous community colleges.
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